It’s a tourism campaign, but it’s a pretty damn cool one. BY JEFF BEER 1 MINUTE READ In Sweden there’s a constitutional right they call allemansrätten . It’s a national concept of “ freedom to roam ” that allows anyone the right to access, walk, cycle, or camp on any land (the only exceptions being private residences, as well as gardens and lands under cultivation). To get the rest of the world to try it out, they just listed the entire country on Airbnb. It appears that Sweden’s tourism is in the throes of a marketing contest. Last year the Swedish Tourist Association with agency Ingo created “The Swedish Number,” that allowed anyone, anywhere in the world, to dial in and be connected to a random Swede to chat about the country. Now Visit Sweden (the country’s global marketing department) working with agency Forsman & Bodenfors, is getting its own brand buzz with the help of Airbnb. There are nine different “listi...