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Showing posts from July, 2017

7th Athens Open Air Film Festival |

1 The whole city of Athens, transforms into an Open Air Cinema, during summer! Do not miss the chance to experience a wonderful movie under the Athenian sky. #ThisisAthens 7th Athens Open Air Film Festival |

Sweden Has Listed The Entire Country On Airbnb...

 It’s a tourism campaign, but it’s a pretty damn cool one. BY JEFF BEER 1 MINUTE READ In Sweden there’s a constitutional right they call  allemansrätten . It’s a national concept of “ freedom to roam ” that allows anyone the right to access, walk, cycle, or camp on any land (the only exceptions being private residences, as well as gardens and lands under cultivation). To get the rest of the world to try it out, they just listed the entire country on Airbnb. It appears that Sweden’s tourism is in the throes of a marketing contest. Last year the Swedish Tourist Association with agency Ingo created “The Swedish Number,” that allowed anyone, anywhere in the world, to dial in and be connected to a random Swede to chat about the country. Now Visit Sweden (the country’s global marketing department) working with agency Forsman & Bodenfors, is getting its own brand buzz with the help of Airbnb. There are nine different “listi...

This Is How Airbnb Is Trying To Force The Ad Industry (And Itself) To Make Diversity A Priority

One of the simplest, most talked about ads during this year’s Super Bowl was from Airbnb. There were no celebrities, Hollywood-sized special effects, or complex commercial narrative. It was just a collection of portraits–faces of men and women of all colors and nationalities–with these words: “We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong. The world is more beautiful, the more you accept. #weaccept”

How Airbnb Hosts Should Deal With Bad Reviews

Seth Porges   ,   CONTRIBUTOR   Opinions expressed by Forbes Contributors are their own. Renting space on Airbnb can be thrilling, fun, and financially lucrative. It can also be downright stressful when it comes to reviews. This isn't just because a guest who leaves a bad review can reduce your rental income, but also because the whole thing can feel personal; especially if the criticism is directed at you as a host, and not your home or location. As a longtime Airbnb host who has rented homes both   big   and   almost comically small   (and spent years speaking to countless others in the game), I find that even the best hosts with the best spots are likely to deal with a bad review now and then. Thankfully, there are a few things hosts can do to reduce the impact of bad reviews, while still playing by the rules. Seth Porges A shot from the Airbnb Open conference Wait It Out While bad re...